Is sustainable tourism possible?
The concept of sustainable tourism is on the rise in the industry, with all of us becoming much more aware of the environmental and social impacts of the choices we make as consumers, and this is reflected in the travel experiences we choose. More and more travellers are turning their backs on traditional holidays provided by large multinational organisations, in favour of more authentic experiences from smaller companies. These smaller companies are generally more respectful to the natural environments, cultures and traditions of the destinations they cover.
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